01Signs the current site needs a redesign
A dated appearance is only one signal. The stronger reasons are unclear services, slow mobile pages, weak calls to action, missing location context, broken forms, confusing navigation or pages that search engines cannot interpret well.
02Protect useful search equity
Existing URLs, indexed pages and inbound links should be reviewed before launch. When a URL must change, a redirect plan helps preserve signals and prevents customers from landing on dead pages.
03Redesign scope
The project can include positioning, content architecture, copy restructuring, responsive design, technical cleanup, analytics preparation and launch support.
- Current-site and competitor review
- Page and keyword mapping
- Mobile-first redesign
- Metadata and structured data
- Redirect and launch checklist
- Post-launch support options
04Platform judgment
A rebuild is not automatically required. If the current platform is stable and supports the needed changes, improving it may be the better investment. If it creates security, speed or ownership problems, the proposal will explain why moving is justified.