Decide what the site should do
Describe your customers, what you offer, and the main action visitors should take. Choose how you will judge success.
Free website project planner
Use this four-page worksheet to turn your ideas into a practical project brief. It works for a first website or a redesign, whether you build it yourself or hire someone to help.
4 pages · Fillable or printable · No email requiredAbout 20 minutes to get started
Short answers are enough. Write “not sure” where you need help; you do not need technical knowledge to complete it.
Describe your customers, what you offer, and the main action visitors should take. Choose how you will judge success.
List launch pages, customer questions, required features, and the content you already have. Decide what can wait.
Outline your budget, timing, decision-maker, and ongoing upkeep. Finish with a short brief you can share.
Ready for the next step?
Use your answers when describing your project. Foster Business Works can help you choose a sensible scope for a new website or redesign.
You do not need to complete the planner before contacting us.